Phoenix invests in the private fitness space "Fitnexx", which has an independent space.

(Provided by Phoenix)

Reporter Wang Yihong/Special report

During the epidemic, Taiwan's visibility in the world has been greatly improved. In order to deploy post-epidemic tourism business opportunities in advance, Lion (2731) not only prioritized the operation of Taiwan's international travel market, but also began to arrange for food, accommodation, tourism, shopping, travel, etc., to carry out the industrial chain. Investment; and Phoenix (5706), which continues to move towards diversified operations, is accelerating its pace and investing in the living industry.

It is worth noting that the two companies also had some inklings on the hotel market during the epidemic.

At the beginning of the epidemic, Wang Wenjie, chairman of Lion Tourism, called for additional investment, buying more tour buses, adding new gona rides, and building an online store platform.

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From overseas to CITS Lions to develop track economics

Wang Wenjie believes that the key strategy for transferring from overseas to CITS is to master transportation hubs. Therefore, Lions is committed to the development of rail economics. Not only has it successively won the exclusive management rights of Mingri, Lanpi Jieyou, and two railway sightseeing trains, but also Lions gates. Following the transformation, it will serve nearby major passenger transportation distribution points in Taiwan, and then expand the influence and service capacity of the field by connecting with the Lions' own fleet.

In terms of accommodation, Lions previously participated in the C round of capital increase in Taiwan's room booking platform AsiaYo with US$7 million. The two parties will cooperate in depth to optimize the product content of online room booking services; Wang Wenjie also spent 5.7% in his personal name through Jason Integrated Marketing Company. 100 million yuan, respectively purchased Jinshan "Chuwu Hot Spring Club" and Kinmen "Jinsha Lakeside Resort Club", which will be re-positioned and refurbished in the future, which means Lions will gradually supplement the hotel area and officially continue to advance towards the lifestyle industry.

Xiaoliuqiu opens a restaurant, Phoenix steps into the hotel industry

Phoenix continues to diversify its operations to diversify risks. Before the epidemic, its subsidiary Park Hyatt operated the "HAUS FOOD" food street brand and entered Tucheng Sun Moon Plaza. During the epidemic, it also invested in the establishment of "Phoenix Private Fitness Space Fitnexx", September 2020 In the month, it announced that it will spend 500 million yuan to build a tourist and leisure hotel with 70 guest rooms and infinity swimming pools in Xiaoliuqiu, and appoint Tiancheng Hotel Group as an overall planning consultant.

As for whether there are other investment plans, Bian Jiemin, general manager of Phoenix, said that the current focus is on the Xiaoliuqiu Hotel, and it is expected that other plans will be made after the hotel is completed and put into operation.

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