The tourist group was hit the hardest during the epidemic, but some tourist groups bucked the trend and increased their investment in Taiwan to meet the post-epidemic tourism business opportunities.

The picture shows Lion Travel Agency.

(Photo by reporter Jin Changling)

Reporter Wang Yihong/Special report

During the epidemic, tourist groups increased their investment in Taiwan

During the epidemic, the tourist groups in the first row of the tsunami were hit the hardest, but some travel agencies, restaurants, restaurants, gyms, etc. bucked the trend and invested more in Taiwan.

Wang Wenjie, chairman of Lions (2731), even said that because of the "US-China confrontation, the epidemic, and the Ukrainian-Russian war", all of a sudden, Taiwanese brands have been pulled into the international news headlines, which means that it is now the best way to invest and build Taiwan. The opportunity to meet the post-epidemic tourism business opportunities.

The epidemic hits the tourist group's revenue and freezes

During the epidemic, borders were blocked and outbound travel was completely suspended. The revenue of travel agencies, which mainly focus on the foreign tourism market, dropped sharply.

Among them, the historical high of Lion’s monthly revenue was 3.044 billion yuan in April 2018, while the third-level alert in May 2021 was only 13.7 million yuan, only 0.5% of the pre-epidemic prosperity.

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The hotel industry leader, Jinghua (2707), has only 213 million yuan in revenue in June 2021, which is 30% of the historical high of 688 million yuan in a single month before the epidemic in January 2020; Yunpin (2748) June 2021 Monthly 28.5 million yuan, only 9% of the record high before the epidemic.

Baiwen (8462), which owns the "Fitness Factory" brand, had its revenue soared to 337 million yuan in September 2020, but after the level 3 alert in June 2021, it was frozen to only 0.19% of the peak, Only 640,000 yuan.

Accelerate the transformation of the lion to build a tourist island in Taiwan

Earlier this year, Lions Chairman Wang Wenjie pointed out that now is the best time to invest in and build Taiwan, and the tourism industry should think from the perspective of national strategy to build Taiwan into a "tourism island" and increase its international visibility.

Gym operator Bai Wen is optimistic about the prospects of Taiwan's fitness industry. During the epidemic, the strength of exhibition stores will not slow down. From 2020 to the end of this year, 21 new bases will be opened. The capital expenditure in the past two years is as high as 1.08 billion yuan, and the investment in digitalization is also as high as 6,000 yuan. million.

Baiwen Chief Financial Officer Miao Shangzhi said that in addition to fitness to improve immunity and improve resistance to fight the virus, many young people share their body shape through fitness and share in the community, which in turn drives more people to enter the gym, and Taiwan has entered an aging society. It also allows middle-aged people to start exercising to lay a healthy foundation. The silver-haired people also use exercise to increase cardiopulmonary function, strengthen muscle endurance, and enjoy a better retirement life. Therefore, the fitness industry can be said to be a national industry.

The fitness industry has good prospects and actively displays stores

Miao Shangzhi said that the epidemic only temporarily slowed the growth rate of Taiwan's fitness market, but it will not affect the long-term growth of the overall fitness industry.

The penetration rate of gyms in Taiwan must have the opportunity to grow from the current 3.4% to the level of population penetration in Asia-Pacific countries or regions such as Singapore and Hong Kong, which is close to 6%. There is still a lot of room for growth in the fitness market in Taiwan.

The fitness factory will definitely complete the goal of building 80 in Taiwan by 2025.

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